Wellness you can hear.
A British wellness brand that pairs everyday supplements with a free audio app, tests them in real life, and is stocked across the UK.
- 30-day money-back guarantee
- Award-winning: The Beauty Awards
- Third-party tested
- Free UK delivery over £25
- Proudly British
- NUYU Lab: we test in real life
Four things only NUYU does.
Tap through each one. This is the bit that makes us different.
Body and mind, in one routine.
Every other magnesium spray stops at the bottle. Ours starts a soundtrack. Each NUYU product carries a QR code that opens audio made for it in the free app, so the physical bit and the mindful bit happen together.
The NUYU app
No subscription, no account needed to start. Everything a wellness routine needs, built around the products.
NUYU LAB
Every brand knows what people buy. Nobody knows what people actually do.
So we find out. The NUYU Lab puts our products into real people's routines for a full cycle, tracks what they do and how they say they feel, and publishes what it finds, either way.
- 1A hand-picked groupReal people, recruited for each cycle, at a real venue.
- 228 nightsTen minutes before bed with magnesium, audio and the rest of the kit.
- 320-second daily check-insHow they slept and recovered, logged in the app every day.
- 4Every result publishedWhatever it finds gets published. Follow along live in the app.
Cycle 1: The Recovery Project
Recovery sessions, a Nervous System Reset class, a NUYU Recovery Box, a journal and daily check-ins, free to every participant.
Workspace Well
A complete wellbeing benefit for your people, at no cost to your business, all in one company space in the NUYU app.
- Exclusive offers from one trusted local practitioner per category
- Guided audio made exclusively for your company
- 30% off every NUYU product for your team
- Breathwork, soundscapes and daily check-ins included
- An anonymous read on how your workforce is really doing
Company-wide trends only. Individual check-ins are never shared with you or any practitioner. Illustration.
NUYU Editions.
Not bundles. Five curated wellness boxes, each built around a goal, beautifully boxed and ready to gift, and each with its own soundtrack waiting in the app.
SleepBetter evenings start here. A calming ritual to help you slow down and unwind.
EverydayFeel your best, every day. The perfect place to start.
RecoveryLook after your body. For long days and everyday movement.
SportKeep moving. Hydration, energy and recovery in one box.
Sport ProMore fuel. More hydration. More support.
It starts with magnesium.
Then it keeps going. A full everyday wellness range, most of it made in the UK.
Magnesium sprays
Three hero sprays for sleep, everyday and muscles.
30+ vitamins
UK-made vitamins and complexes, including collagen and Cogniskin.
Hydration
Hydrate Mode electrolytes in five flavours.
Sport
Pure Creatine sachets and FUEL+ energy gels.
Sleep
Drift bedtime powder and magnesium patches.
Blue light glasses
Afterlight frames you can try on with your phone's camera.
Trusted where it counts.
Holland & Barrett
Stocked by Holland & Barrett, alongside 40+ independent stockists across the UK. And now onboarding with the UK's largest wellness platform.
Trusted by HOKA
We supplied NUYU to 15 of HOKA's professional marathon athletes through their training.
Five-star store reviews
From a community of over 11,000 customers.
Pick your way in.
Stock NUYU
Wholesale pricing, drop-shipping, POS and training. Free samples to start.
Become a stockist →Join the network
Become the trusted local expert for your category, in front of local workforces.
Find out more →Host the Lab
Bring a NUYU Lab cycle to your members, like ELEV8TION in Nottingham.
Talk to us →
"I've built brands before. This one is building me back."
Dan Simpson co-founded Harrogate Organics before starting NUYU: wellness that's honest, tested in real life, and anything but beige.
Read Dan's storyLet's talk.
Stockist, employer, practitioner or partner, we'd love to hear from you. Drop us a line, or message us directly.
NUYU is a trading name of Naturra Ltd, registered in England and Wales, no. 16372131.
