Tell Us, What's Your Business?

Tailored support for your specific clinical practice or retail business.

NUYU magnesium sprays on stone pedestals
REDEFINING RECOVERY

Something Completely Different.

Award-winning magnesium sprays trusted by athletes, practitioners, retailers and customers across the UK.

Built by the founder of Harrogate Organics.

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Dan, founder of NUYU

THE FOUNDER

Dan, at NUYU.

Hey, I'm Dan...

NUYU is very much a labour of love. After co-founding Harrogate Organics and spending years building the brand, this journey now is very much my own.

I have personally struggled with anxiety and depression for nearly twenty years, so this is very personal to me. Amongst other nutritional-based products. we have created a transdermal spray that actually absorbs, doesn't sting, doesn't stain that I have paired with audio that is designed to switch the nervous system down. Made in the UK, cleanly formulated, and built for people who know what works because they recommend it for a living.

If that sounds like you, I'd love you to try it.

Read My Full Story
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Topical Magnesium That Behaves

No sting. No stain. No medicinal smell. Just clinical-grade high purity magnesium chloride that absorbs in 60 seconds and stays where it's needed.

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Audio Magnesium™

The worlds only magnesium spray paired with a curated audio library. Scan, press play, switch off. Body and mind, not just body.

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Transdermal Delivery

High-purity transdermal magnesium chloride. Absorbs instantly to support muscle function and electrolyte balance.

The World's First
Audio Magnesium.

The first time an audio ritual has been paired with a topical magnesium to help accelerate efficacy. There is strong science behind guided meditation and audio frequencies, and pairing it with a spray made complete sense.

01

SPRAY

Apply NUYU magnesium spray to your body or on affected areas.

02

SCAN

Scan the QR code on the back of your bottle.

03

EAR PHONES IN

Choose a colour-coded playlist for your bottle and hit play.

04

DRIFT

Drift off or relax completely to healing frequencies and guided audio.

THE FULL PICTURE

It starts with the sprays.

Magnesium is our hero. But we're a full wellness brand - and there's more in the box.

01
Topical Magnesium
3 sprays - 3 Heros
02
Electrolyte Hydration
5 flavours + multipack
03
Daily Nutrition
30 UK Made Vits + Complexes
04
Beauty + Skin
Cogniskin, Collagen, more
05
Accessories
40 oz Tumblers, Travel Kits, Blue Light Glasses and more...
WHAT'S COMING NEXT In development
COMING SOON
Pure Creatine+
Clean single-ingredient pure creatine Sachets
COMING SOON
Wellness Kits
Bespoke Designed Wellness Kits, for sleep, everyday, movement activity and sports.
COMING SOON
NUYU Fuel+
Endurance Energy Gel for active sessions
COMING SOON
NUYU Drift
Bedtime Ashwagandha & L-Theanine nutrition pouches
COMING SOON
NUYU Nutrient Patches
Transdermal patches: Sleep / Move / Everyday
See the website for more information
Global Partnerships

Supporting Elite Athletes

We're proud to support elite athletes across the UK, providing the transdermal magnesium needed to maintain high-volume training blocks and rapid turnaround between competitions.

Athlete using NUYU magnesium
EVIDENCE-BASED

What the Science Says

Every thing we talk about and stand by is grounded in peer-reviewed research. Swipe through the questions clinicians ask us most.

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Magnesium can't be absorbed through the skin, can it?

Yes, it can. A randomised, placebo-controlled human trial conducted at the University of Hertfordshire and published in PLOS One found that two weeks of transdermal magnesium application produced a clinically relevant rise in serum magnesium versus placebo, with statistically significant absorption observed in non-athletic participants. Transdermal delivery bypasses the gastrointestinal tract entirely.

Kass L et al., PLOS One, 2017 (RCT, University of Hertfordshire) View source →

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Are there any cautions you should know?

Avoid application to broken, irritated, or recently shaved skin. Mild tingling on first use is normal and reflects skin contact with magnesium chloride, not an adverse reaction. Pregnant or breastfeeding patients should consult their healthcare professional before regular use. Not intended to diagnose, treat, cure, or prevent any disease. Full CPSR documentation available on request.

NUYU CPSR safety documentation, EC 1223/2009

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What's the science behind Audio Magnesium?

We don't claim audio enhances magnesium absorption. Audio Magnesium pairs the spray with curated soundscapes built on the same principles as widely-studied relaxation interventions, which are associated with parasympathetic nervous system activation and reduced sympathetic arousal. The spray addresses the body. The audio supports the wind-down / relaxation / recovery.

Jerath R et al., Frontiers in Psychology, 2015 (autonomic regulation via relaxation) View source →

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How is NUYU different from cheap / other magnesium oil sprays?

Most cheap sprays are unrefined magnesium chloride, often sold as bath additives rather than leave-on cosmetics. NUYU uses cosmetic-grade magnesium chloride in a stabilised, leave-on formulation, manufactured to UK Cosmetic Products Regulation EC 1223/2009 with a Cosmetic Product Safety Report on file for every SKU.

UK Cosmetic Products Regulation EC 1223/2009 View source →

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What about magnesium and muscle function?

Magnesium regulates the calcium-mediated contraction and relaxation cycle of skeletal muscle and is essential for ATP production. A 2024 systematic review of supplementation in physically active individuals found reduced muscle soreness, improved recovery, and a protective effect against exercise-induced muscle damage.

Tarsitano MG et al., Journal of Translational Medicine, 2024 View source →

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Is there evidence magnesium helps sleep?

A 2021 meta-analysis of randomised trials in older adults with insomnia found magnesium supplementation reduced sleep onset latency by approximately 17 minutes versus placebo (95% CI 7.4 to 27.3 mins). Effects appear more pronounced in individuals with lower baseline magnesium status.

Mah J & Pitre T, BMC Complementary Medicine and Therapies, 2021 View source →

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OK Seriously, how common is magnesium insufficiency in the UK?

Analysis of the UK National Diet and Nutrition Survey found around 19 percent of adults in their twenties had magnesium intakes below the Lower Reference Nutrient Intake, with shortfalls also significant among young women. Subclinical deficiency, where intake falls below the RNI without overt symptoms, is increasingly recognised as a widespread UK public health concern.

Derbyshire E, Nutrients, 2018 (UK NDNS analysis)

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Why not just recommend oral magnesium?

The 2020 Cochrane Review on magnesium found minor side effects, predominantly diarrhoea and nausea, in 11 to 37 percent of users versus 10 to 14 percent in placebo controls. Oral bioavailability also varies widely between forms, and absorption competes with food in the gut. Topical delivery sidesteps both issues.

Garrison SR et al., Cochrane Database of Systematic Reviews, 2020 View source →

On Us, Either Way.

Sample for your clinic or practice. Stock for your shelves. Whichever route, the risk sits with us.

Try It For Yourself

We believe in our product so much that we'll send full-size testers to qualified clinics, retailers and therapists - no catch.

Request Sample Kit

Sell-Through Guaranteed. First £150, On Us.

Selected retail partners get £150 of opening stock, a free display stand, a co-branded landing page and take-home flyers. If it doesn't sell, that's our problem.

Apply For Stock Partnership

Clinic, Practice & Retail Ecosystem

We don't just ship bottles. We give you the full toolkit to educate, engage and bring customers back through your door.

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Co-Branded Published Playlists

Let make music together! What bigger wow than your branded guided audio, frequencies, or relax tracks. (Optional)

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Tester Units

Dedicated try-before-you-buy bottles for the clinic floor or shop counter. No commitment, no risk.

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Scan-to-Learn QR & Contactless.

One tap (contactless) or QR to product education, Audio Magnesium playlists and your store info. Built into every stand.

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Take-Home Flyers

BodyPrinted material your customers walk out with. Education that keeps working after they've left the building.

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Display Stands

Branded counter-top stands, QR-coded and interactive. Educates your customers in real time while they hold the bottle.

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£150 Opening Stock

Chosen with you, delivered ready to sell. If it doesn't move, that's on us, not you

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Co-Branded Landing Pages

Your store, your offers, your opening hours. The page your customers land on after they leave with NUYU.

REQUEST YOUR PACK

Let's Send You Some Samples.

Tell us a bit about your practice, shop or clinic and we'll get a professional pack in the post. We'll send your sample pack and walk you through everything - wholesale margins, MOQs, lead times, sale-or-return terms, territory protection, and the affiliate option if you'd rather recommend than stock. Whatever route works for you.

schedule 48-hour response local_shipping Free UK delivery verified No catch, no obligation

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