NUYU –Data Privacy Policy

Last updated: 20 August 2025

This Privacy Policy explains how
NUYU Limited (“NUYU”, “we”, “us”, “our”) collects, uses, and protects personal information when you interact with our websites, ecommerce store, JUNO (our AI wellness assistant), and related services (the “Services”).

We comply with the UK GDPR, Data Protection Act 2018, applicable EU GDPR, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

NUYU Limited is the data controller of your personal data.

  • Registered office: 128 City Road, London, EC1V 2NX, UK
  • Company number: 16372131
  • Email: hello@feelnuyu.com

If you are in the EU, we may appoint an EU representative as required by law.

2. What Information We Collect

We collect the following categories of data:

  • Identity & Contact: name, email address, billing/shipping address, phone number.
  • Account & Preferences: login credentials, profile details, saved quiz or JUNO history (if you choose to save it).
  • Transaction Data: purchases, subscription details, order history.
  • Payment Data: processed securely by third-party providers (we do not store full card details).
  • Technical Data: IP address, device/browser details, cookies, log files, usage data.
  • Communications: emails, customer service enquiries, chat transcripts.
  • JUNO Inputs: the questions you ask and information you share with JUNO. This may include special category data if you provide health-related information voluntarily.
  • Marketing & Analytics: email preferences, engagement metrics, cookie-based analytics.

We collect information directly from you, automatically through your device, and from third-party providers we work with to deliver the Services.

3. Special Category Data (Wellness Inputs)

If you share health-related details with JUNO, we will treat this as special category data under GDPR. We only process such data with your explicit consent, and solely to provide the service requested (e.g. tailored quiz results or JUNO answers). You can withdraw consent at any time.

We do not use special category data for automated decisions with legal or significant effects.

4. How We Use Your Information

We process your personal data for:

  • Providing Services, including JUNO’s AI-powered responses.
  • Processing and delivering orders, subscriptions, and account management.
  • Customer support and communication.
  • Sending service-related notifications and updates.
  • Marketing communications (with your consent, or under soft opt-in rules where lawful).
  • Improving and securing our Services, websites, and AI systems.
  • Compliance with legal, tax, and regulatory obligations.

5. Legal Basis for Processing

We rely on the following lawful bases under GDPR:

  • Contract: processing necessary to perform our contract with you (e.g. orders, accounts).
  • Consent: e.g. marketing emails, optional cookies, and any health related information you provide.
  • Legitimate Interests: improving services, fraud prevention, analytics, internal record-keeping (balanced against your rights).
  • Legal Obligation: compliance with laws, tax, accounting, and regulatory requirements.

6. Sharing Your Information

We only share your personal data with:

  • Service providers and processors (e.g. hosting, payment processors, email platforms, analytics providers)
  • Professional advisers (e.g. lawyers, accountants).
  • Regulators, authorities, or law enforcement where legally required.

We do not sell or rent your personal data to third parties.

7. International Transfers

If personal data is transferred outside the UK or EEA, we ensure it is protected by:

  • An adequacy decision; or
  • Appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the EU Standard Contractual Clauses (SCCs), and supplementary measures where required.

8. Data Retention

We retain personal data only as long as necessary for the purposes set out in this Policy or as required by law. After that, data is securely deleted or anonymised. Examples:

  • Order and transaction records: up to 7 years for tax/legal purposes.
  • Marketing data: until you unsubscribe or withdraw consent.
  • JUNO interactions: stored only as long as necessary to provide and improve the service, or until you request deletion.

9. Security

We use appropriate technical and organisational measures to protect personal data, including encryption, access controls, and monitoring. No system is 100% secure, but we take reasonable steps to safeguard against unauthorised access, loss, or misuse.

10. Your Rights

You have the right to:

  • Access your personal data.
  • Correct inaccuracies.
  • Request deletion (“right to be forgotten”).
  • Restrict or object to processing.
  • Withdraw consent at any time.
  • Receive a copy of your data in a portable format.

To exercise your rights, contact hello@feelnuyu.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk, or with your local data protection authority in the EU.

11. Cookies

Our website uses cookies and similar technologies for essential functionality, analytics, and (if enabled) marketing. Non essential cookies are used only with your consent. You can manage preferences at any time via browser settings or our cookie banner.

12. JUNO Disclaimer

JUNO is an AI-powered assistant designed for educational and informational purposes only. It may sometimes be inaccurate. JUNO is not a medical professional, and its responses should not be taken as medical advice. Always seek guidance from a qualified professional for health-related concerns.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “last updated” date.

14. Contact Us

If you have questions, concerns, or requests regarding your personal data, please contact:

NUYU Email: hello@feelnuyu.com