We don't just make it.We test it in real life.
NUYU Lab puts our products into real lives, with real people, through real training, real work and real sleep. Then we publish what happens.
The Lab lives in the free Audio Magnesium app. Download it, open the Lab tab and see how everyone's getting on, day by day.
Real people. Real life. Real data.
Real people
A hand-picked, deliberately mixed cohort: runners, lifters, Pilates people, footballers and people who just like to move.
Real life
Four weeks of their normal routine, with NUYU products and a nightly Audio Magnesium wind-down built in.
Real data
Everyone logs how they feel, every day. We publish the anonymised results in full, good or bad.
Anyone can say it works.
We'd rather show you.
Wellness is full of big promises. We wanted to find out what actually happens when real people use our products, day after day, in the middle of busy lives, and tell you honestly. So you can make your own mind up.
Better products, tested in public.
- 1Learn how people really build recovery and rest into a busy week.
- 2Make our products and rituals better from real feedback, not guesswork.
- 3Publish every cohort's account in full, so you can judge for yourself.
- 4Run Labs in more towns and cities, with more people, every year.
The first Lab is running right now.
The Recovery Project
With ELEV8TION, Nottingham · 1 to 31 October 2026
Open the Lab tab in the free Audio Magnesium app to follow the cohort, day by day.
We report what people did and felt. Never what a product did to your body.
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