Why Hydration Isn’t What You Think

Most people assume hydration is as simple as drinking eight glasses of water. But here’s the problem: water on its own doesn’t guarantee hydration. Your body is an electrical system powered by minerals called electrolytes — sodium, potassium, magnesium, calcium, phosphorus, zinc, and manganese. These minerals regulate fluid balance, muscle contractions, nerve signals, and even the way you generate energy at a cellular level.

When you drink only plain water, you can dilute electrolytes in your blood — a state known as hyponatremia (low sodium levels). That’s why you can feel sluggish, crampy, or foggy even after downing litres of water.

✨True hydration means water + electrolytes working together.

The science: Electrolytes carry electrical charges that allow your cells to absorb and use water. Without them, water just passes through. This is why athletes, frequent travellers, and even desk workers hitting their third coffee of the day often benefit from electrolyte support.

Signs You’re Not Hydrated Properly

Hydration issues aren’t always obvious. They creep in through subtle signals that people often dismiss.

  • Brain fog → your brain is 75% water; low hydration means slower synapse firing.
  • Muscle cramps or twitching → often linked to low magnesium or potassium.
  • Fatigue → your cells literally can’t produce ATP (energy currency) efficiently without electrolytes.
  • Mood swings and irritability → dehydration elevates cortisol, your stress hormone.
  • Thirst with dry mouth → a late-stage sign, not an early warning.

How to Hydrate Like a Pro

So what does real hydration look like? It’s about balance, timing, and smart choices.

1. Start Your Day Right

When you wake up, you’ve gone 6–9 hours without fluids. Cortisol is naturally high, and your body needs a reset. A glass of water alone won’t cut it — you need electrolytes to restore balance.

👉 Try: 500ml water + NUYU salts before coffee.

2. Pre-Workout Boost

Sweat isn’t just water, it’s salt and minerals leaving your body. If you only replace the water, performance drops.

👉 Try: One NUYU sachet 30 minutes before training.

3. Beat the Afternoon Crash

That 3pm slump isn’t always a caffeine problem — often it’s hydration. Mild dehydration decreases cognitive performance by up to 20%, according to studies.

👉 Try: Swap the extra coffee for electrolytes.

4. Travel Smart

Airplane cabins are drier than most deserts (10–20% humidity). Dehydration here isn’t just about thirst — it’s linked to jet lag and fatigue.

👉 Try: NUYU sachet pre-flight and mid-flight.

The NUYU Difference

There are electrolyte powders everywhere — so why us?

  1. Balanced formulation: We’ve dialled in magnesium, potassium, calcium, zinc, phosphorus, and manganese — not just sodium and sugar.
  2. Zero sugar: Most hydration mixes rely on glucose for absorption. We use erythritol and stevia to keep it light and body-friendly.
  3. Everyday hydration, not just sports: Designed for anyone — whether you’re training, travelling, working long hours, or just want to feel sharper.
  4. Flavours that don’t taste fake: Lemon & Lime, Mixed Berry, Orange, Tropical Fruit, Pineapple. Clean, bold, NUYU.

Hydrate Mode: The NUYU Line-Up

  • Lemon & Lime → zesty and clean, your morning starter.
  • Mixed Berry → bold and juicy, afternoon lift.
  • Orange → classic citrus, everyday staple.
  • Tropical Fruit → beach-in-a-glass vibes, travel pick.
  • Pineapple → sweet, sharp, recovery boost.
  • Mixed Pack → because variety fuels consistency.

All sugar-free, vegan-friendly, and formulated in the UK.

Shop Hydration

Hydration Hacks — Backed by Science

  • Hack 1: Pair with magnesium rituals
    Topical magnesium spray + hydration salts = a nervous system double reset. Magnesium supports both muscle relaxation and electrolyte balance.
  • Hack 2: Time your water
    Drinking too much water at once can spike urine output without proper absorption. Sip steadily through the day, but front-load in the morning and around meals.
  • Hack 3: Match intake to output
    If you’re sweating (gym, sauna, hot day), increase electrolytes. If you’re sedentary, don’t just force litres of plain water.
  • Hack 4: Use hydration to anchor habits
    Pair your sachet with a short ritual: a two-minute pause, breathwork, or stretch. Hydration becomes more than topping up — it’s a cue for resetting.

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