A Dental Game Changer

Simplicity of science combined with basic common sense.

Why You’ll Love It.

Because boring toothpaste is cancelled. This one actually does something — strengthens enamel, keeps teeth smooth, and makes every brush feel like an upgrade.

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Meet Pippa...

Being brought up in a health-conscious household, with a naturopathic nutritionist as a mother, I have always been interested in holistic health and wellness. Whilst practising dentistry, I noticed there was very little option for patients that did not want to use fluoride toothpaste.

A lot of the non-fluoride alternatives do not contain any remineralising ingredients, meaning they are not actively helping to prevent tooth decay. That’s when I decided to develop my own range – Dimples.

Based on science, and influenced by my own interest in health, I believe Dimples provides the best alternative options on the market. My goal was to create a brand that had a positive effect on your teeth, your health and the planet.Dr Pippa Nicholls BDS (Dimples Founder and CEO)

Testimonials

  • Rachel M.

    Really like this toothpaste. Way nicer to use than other fluoride-free ones I’ve tried. Tastes fresh and minty, and feels good knowing it’s made with decent stuff.

  • David B.

    I’m really into this toothpaste — love the flavour and the clean feeling after brushing. Cool that it helps remineralise enamel with natural ingredients. Even my dentist said my teeth are looking great.

  • Calder J.

    This toothpaste is a great choice for looking after your teeth. The English Mint flavour is refreshing without being too strong, and the hydroxyapatite really makes it stand out — it helps strengthen and rebuild enamel, which is ideal if you’ve got sensitive teeth. The tube lasts ages since you only need a little each time, so it feels good value. The mint taste might not be for everyone, but it’s light and fresh, not overpowering. Overall, it’s effective, gentle, and leaves your teeth feeling healthy.