Dan Simpson is the founder of NUYU — a wellness brand built to cut through the noise. After years of leaning on natural health to find balance through life’s tougher chapters, he set out to create something different: products that actually work, language that makes sense, and a brand that keeps it real. Through NUYU, Dan’s mission is simple — make feeling good easier, smarter, and a lot more fun. When he’s not refining new formulas or dreaming up the next brand drop, you’ll probably find him with coffee in hand, sketching ideas for what’s next.