Hydrate Smarter. Feel Stronger. Look Good Doing It.

choose the 3-order subscription plan 

Choose the Free Tumbler Offer plan on any product page and set your frequency — monthly, 2-monthly, or 3-monthly. The 3-order plan unlocks your free Big NUYU Tumbler + Hydration Sampler. (Cancel-anytime plans exclude this offer.)

1st delivery + free tumbler bundle

Your first order ships with your free Big NUYU Tumbler + Hydration Sampler Pack, automatically added at checkout. No codes, no hassle — just good stuff, straight away.

receive your next two deliveries

Your next two NUYU subscription orders arrive right on schedule, keeping your wellness routine effortless and consistent. No reordering, no fuss.

now you're in full flexi-mode, yay!

Once your 3 order cycles have been delivered and completed, your plan automatically switches to a fully flexible subscription. Pause, change, or cancel anytime — you’re in full control.

Join the smarter side of wellness — where your subscription comes with real rewards, not just repeats.

NUYU isn’t your average wellness brand — we built it to cut through the chaos. No blah. No Meh. Just high-quality formulas and tools that help you feel sharper, stronger, and more in control. When you subscribe, you’re automatically part of the NUYU Sub Club — our members-only space where you’ll get early access to new products, brand collaborations, exclusive perks, and the occasional surprise. We’re here to make wellness easier, smarter, and more enjoyable — with the science to back it and the style to make it fun.

Nikki Heckels - Sub Club / Head Of Perks

Have questions? Or just want to chat - contact me directly at nikki@feelnuyu.com
Title

Subscribe to anything, and boom — you’re in Sub Club. The coolest club in wellness (the only one that loves you back and drops you free stuff).
Title

seriously cool & built for life

Medical-grade stainless steel, double-insulated, and ready to move with you — from gym days to long days.

free drops, no gimmicks.

Your 3-order plan unlocks a 40oz NUYU tumbler + Hydration Sampler Pack worth £30 — automatically added to your first order.

more than a subscription.

Join the NUYU Sub Club and unlock real perks — brand drops, surprises, and exclusive member rewards.

wellness, upgraded.

We don’t do fads or filler. Just functional formulas, bold design, and rewards that actually mean something.

SHOP NOW

Engineered for Performance. Designed to Last.

Built from medical-grade stainless steel, The Big NUYU tumbler was created for people who expect more from the things they use every day. Every curve, seam, and surface has been precision-made to keep your drinks at the right temperature for longer — without leaks, without plastic, and without compromise.

 

Whether it’s early mornings, gym sessions, long commutes or late nights, this isn’t a bottle you’ll need to baby — it’s built to go the distance. 100% BPA-free, double-insulated, and made to outlast every trend, The Big NUYU is hydration done properly: clean, tough, and effortlessly good-looking.

Title

3-2-1

3 Minutes – To Start Your Subscription

2 Free Gifts – Worth £30

1 Promise – No Blah. No Fluff. Just Tasty Results.

12 Hours+

Keeping your drink super cold.

5x

Hydration sachets included in your free sampler pack.

The Science of Feel-Good.

Finally, Smart Hydration That Tastes Good.

Most electrolyte drinks taste like regret — too salty, too artificial, too much. NUYU’s Hydration Salts are different.
Formulated with a precise blend of electrolytes and minerals for rapid absorption, they rehydrate effectively without the unpleasant aftertaste. Each sachet is naturally flavoured with clean, refreshing notes — think citrus, berry, or tropical — and zero sugar, artificial colours, or synthetic fillers.

Hydration your body needs, in flavours you’ll actually crave.

Fresh Flavour. Clean Ingredients. Real Results.

We designed NUYU Hydration to fit effortlessly into your day — whether you’re training, travelling, or just chasing focus.
Every stick dissolves fast, tastes light and refreshing, and leaves you feeling genuinely replenished — not bloated or salty. It’s powered by medical-grade minerals and natural ingredients, with nothing unnecessary added. And when you mix it in your NUYU tumbler, you’re not just rehydrating — you’re resetting.

Pure performance. Fresh taste. No compromises.

How To Hydrate? Just Add Water (and You)

Tear open one sachet and pour it into 400–500 ml of cold water — ideally in your NUYU tumbler for best mix. Stir or shake until dissolved, then sip through the day or after exercise, travel, or long hours. One sachet a day is plenty for steady hydration, but you can use a second on intense or hot days.

No rules, no rituals — just hydration that fits your life.

Shop Now

How do I claim my free tumbler and hydration sampler?

Simply choose the Free Tumbler Offer on any product page and subscribe to the 3-order plan. Your tumbler and sampler pack (worth over £30) are automatically added to your first delivery — no codes needed.

When will my free gifts arrive?

They’ll ship with your first NUYU order, right alongside the rest of your subscription order. Everything arrives together in one sleek box — no waiting around.

What happens after my 3 orders?

Once your 3 deliveries are complete, your plan automatically switches to fully flexible. You can pause, change, or cancel anytime. You’ll also stay enrolled in Sub Club for perks, brand drops, and surprises.

Can I still join Sub Club without this offer?

Yes! Every NUYU subscription automatically joins Sub Club — our members-only space for rewards, exclusive drops, and partner perks. The tumbler offer is just an extra treat for those committing to 3 cycles.

What makes NUYU Hydration different?

No salt burn, no fake sweetness, no crash. Our electrolyte salts are naturally flavoured, zero sugar, and clean-formulated to deliver fresh, balanced hydration that actually tastes good.

What if I subscribe by accident? 

Mistakes happen and provided the item hasn't shipped please contact us right away so we can fix it!

What Our Customers Are Saying