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Because hydration should come with extras. Simple.

We’re Not Like the Rest

Other brands sell products. We create experiences that continue - with real wellness support.

Six Pillars. One Clear Purpose.

Chosen to keep things simple, clear, and grounded in real nutritional foundations.

GLP-1 Support supplement with green tea extract, probiotics, and berberine for gut health and appetite regulation

Gut Feeling

Gut health, digestion, and microbiome balance.

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Evening Primrose Softgels - NUYU - NUYU-rashes

Glow Getter

Skin, hair, nails, and collagen support.

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NUYU – stress response – Stay Balanced & Stay Sharp – 60 Capsules - NUYU - NUYU

Head First

Mind, mood, focus, and cognitive balance.

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magnesium citrat

Move Free

Joints, bones, muscle and flexibility.

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energy and fatigue reduction

All The Essentials

Core nutrition and everyday wellbeing support.

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L-Theanine & Caffeine

Power Mode: On

Energy, metabolism, stamina, and performance.

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What People Are Saying...

Forget the fake reviews and staged smiles. We hear it, we share it. No edits, no ego — just how people really feel.

Thirsty? Let’s Fix That.

Meet the NUYU Hydration Samples — small sachets, big flavour.

Hydrate Mode - Sampler Pack - NUYU - NUYU
Hydrate Mode - Sampler Pack - NUYU - NUYU
Hydrate Mode Sampler Pack with vitamin C boost and electrolytes for advanced hydration and energy

Meet Cogniskin.

Not Just Skin Deep.

Collagen, Lion’s Mane, and brain-boosting actives for beauty that thinks big.

Glow on the outside. Focus on the inside. Cogniskin blends collagen + brain nutrients for beauty that thinks, and clarity that shows.


Watch our story unfold

AUDIO MAGNESIUM™ - SPRAY & PLAY.

Form meets function: audio and rituals designed to maximise the spray’s effect

This isn’t just another spray. Audio Magnesium is wellness you can feel — magnesium for your body, sound therapy for your mind. Spray it on, hit play, and reset in minutes. Sleep deeper, stress less, recover stronger — because wellness should be more than routine, it should be an experience.

Not Subscribers, Just Insiders.

Surprise treats in your subs, exclusive first looks at emerging brands, priority on new drops — plus offers and giveaways reserved only for Sub Clubbers.

Show Me

This isn't Amazon. This is Ambition.

We don’t do plain brown boxes. We don't do dull. We do bold colours, fun detail, and packaging that rocks and makes wellness feel exciting.

Because we believe, ordering and opening NUYU should feel as good as using it.

Feed Your Feed.

We make your feed 37% calmer (unofficially). Prove us right - tap in.
  • Shipping's on us.

  • Returns? Too Easy.

  • WOW Unboxing.

  • Need It Quick? Sorted.

  • Wellness, but cooler.

The NUYU Science Bit (Citations)