FOR DAYS & NIGHTS THAT MATTER.

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AWARD WINNING MAGENSIUM SPRAY LIKE-NO-OTHER.

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7 Nutrition Pillars. One Clear Purpose.

We’ve broken essential wellbeing into 7 clear pillars - so you can quickly find the area that matters to you most.

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Designed by Results. Protected By Our Guarantee.

Every NUYU formula is designed to work in real life - backed by evidence, supported by experts, and protected by our 30-day guarantee.
We back our products with a 30-day guarantee - most brands won’t. Try it properly...
GUARANTEE
We back our products with a 30-day guarantee - most brands won’t. Try it properly...
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Take our survey. We’ll help you understand what your body’s asking for - and what to do next.
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Take our survey. We’ll help you understand what your body’s asking for - and what to do next.
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Ask her anything. Don't guess - AI-driven wellness guidance - personalised.
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Ask her anything. Don't guess - AI-driven wellness guidance - personalised.
CHAT TO JUNO
Audio Magnesium - the world’s first audio ritual linked to real wellness products. Choose, use, press play, unwind.
THE ULTIMATE AUDIO RITUAL
Audio Magnesium - the world’s first audio ritual linked to real wellness products. Choose, use, press play, unwind.
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MUSCLE & JOINT MAGNESIUM SPRAY - NUYU - NUYU

Trusted by Elite Runners. Built for Everyone.

HOKA invited NUYU to their exclusive PB Protocol event with 15 of the UK's top marathon athletes preparing for London and Paris. Here's what elite recovery actually looks like - and how you can apply it.

READ the full story

EXPERT NUTRITIONISTS WE WORK WITH

MAYS AL-ALI
MAYS AL-ALI
BANT Registered Nutritionist, MSc, BSc (Hons)Nutritional Therapist PgDip CNM, ANP, CNHC
JO KELLY
JO KELLY
Registered Nutritional Therapist and Health CoachBSc(Hons) dipION mBANT mCNHC
CLAIRE THOMAS
CLAIRE THOMAS
Nutritional Therapist, NLP Practitioner, Phlebotomist. 
HANNAH RAYNOR
HANNAH RAYNOR
Registered Nutritional Therapy Practitioner with a BSc (Hons) degree in Nutritional Therapy from the Institute for Optimum Nutrition (ION)

Tried. Loved. Re-Ordered.

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Wellness, in real life.

Captured by people who build NUYU into real, everyday routines

Your Ready-Made Routines

  • Sleep Easy Set - NUYU - NUYU

    SLEEP EASY SET

    SLEEP EASY SET

    RELAXING MAGNESIUM, LEMON BALM AND DREAM BUDS FOR EASY EVENINGS
    £22.95
    £22.95
  • Silent Ear Buds - Noise Cancelling - NUYU - NUYU

    SILENT EAR BUDS - NOISE CANCELLING (up to 30DcB)

    SILENT EAR BUDS - NOISE CANCELLING (up to 30DcB)

    BLOCK OUT THE BLAH
    £4.99
    £4.99
  • Stanley 40 oz NUYU blue stainless steel tumbler with hydration salts bundle

    THE BIG NUYU HYDRATION BUNDLE

    THE BIG NUYU HYDRATION BUNDLE

    DAILY ELECTROLYTE HYDRATION WITH A PREMIUM NUYU TUMBLER.
    £30.00
    £30.00
  • Gut Reset - NUYU - NUYU

    GUT REST NUTRITION BUNDLE

    GUT REST NUTRITION BUNDLE

    GUT BIOTIC+, LEMON BALM AND HYDRATION FOR DAILY DIGESTIVE BALANCE
    £29.95
    £29.95
  • Glow & Restore Kit - NUYU - NUYU

    GLOW & RESTORE KIT

    GLOW & RESTORE KIT

    COLLAGEN, CALM MAGNESIUM, HYDRATION AND A POCKET PACK FOR DAILY GLOW
    £44.95
    £44.95
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Thirsty? Let’s Fix That.

Meet the NUYU Hydration Samples — small sachets, big flavour.

Hydrate Mode Sampler Pack with vitamin C boost and electrolytes for advanced hydration and energy

Grab our Hydration Samples and see what the fuss is about. Big flavour, smart electrolytes, no salty weirdness. The perfect little intro to feeling NUYU.

Grab My Sample Pack

Meet Cogniskin.

Not Just Skin Deep.

Collagen, Lion’s Mane, and brain-boosting actives for beauty that thinks big.

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Glow on the outside. Focus on the inside. Cogniskin blends collagen + brain nutrients for beauty that thinks, and clarity that shows.

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AUDIO MAGNESIUM™ - SPRAY & PLAY.

Form meets function: audio and rituals designed to maximise the spray’s effect

This isn’t just another spray. Audio Magnesium is wellness you can feel - magnesium for your body, sound therapy for your mind. Spray it on, hit play, and reset in minutes. Sleep deeper, stress less, recover stronger - because wellness should be more than routine, it should be an experience.

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  • Shipping's on us.

  • Returns? Too Easy.

  • WOW Unboxing.

  • Need It Quick? Sorted.

  • Wellness, but cooler.

The NUYU Science Bit (Citations)