Surprise treats in your subs, exclusive first looks at emerging brands, priority on new drops — plus offers and giveaways reserved only for Sub Clubbers.
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PopularWe don’t do boring — and neither do you.
The world doesn’t need another bland, beige wellness company, so we’re here to make health exciting: fun to unbox, powerful to use, impossible to ignore.
Our Six Pillars of Wellness
Thirsty? Let’s Fix That.
Meet the NUYU Hydration Samples — small sachets, big flavour.
Collagen, Lion’s Mane, and brain-boosting actives for beauty that thinks big.
Not your average beauty capsule. Cogniskin fuses collagen, vitamins and nootropics to boost glow outside and mental clarity inside.
Form meets function: audio and rituals designed to maximise the spray’s effect
This isn’t just another spray. Audio Magnesium is wellness you can feel — magnesium for your body, sound therapy for your mind. Spray it on, hit play, and reset in minutes. Sleep deeper, stress less, recover stronger — because wellness should be more than routine, it should be an experience.
Surprise treats in your subs, exclusive first looks at emerging brands, priority on new drops — plus offers and giveaways reserved only for Sub Clubbers.
We don’t do plain brown boxes. We don't do dull. We do bold colours, fun detail, and packaging that rocks and makes wellness feel exciting.
Because we believe, ordering and opening NUYU should feel as good as using it.
Forget the fake reviews and staged smiles. We hear it, we share it. No edits, no ego — just how people really feel.
We don’t do filler blogs. Every post is something we care about — real topics, real opinions, and ideas we think are worth your time.